The team at ISAWITFIRST on creativity, working with influencers and bringing The Godfather into fashion

We caught up with team at ISAWITFIRST to find out what made the Seventies crime classic a good fit for the fashion firm’s audience.

Crocs debuts limited edition collaboration with US DJ Diplo

“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark,” said Crocs’ Heidi Cooley.

Fred Perry debuts Gorillaz collaboration, spanning shirts, socks and jackets

The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.

BrewDog teams with Iron Maiden for Hellcat lager

“Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish – an epic beer worthy of this massive collaboration,” said James Watt, CEO and Co-Founder of BrewDog.

Mizuno’s Graham Johnson on Eddie Izzard, running a little, and helping a lot

Mizuno Corporation’s UK Marketing Manager, Graham Johnson, on the sports company’s partnership with comedian Eddie Izzard – and a recent brand collaboration with the Rijksmuseum.

Funko Games’ Josh Manderville and Deirdre Cross on bringing Fast & Furious, Seinfeld and ESPN into board games

Deirdre Cross, VP at Funko Games, and Josh Manderville, Art Director at Funko Games, give us the lowdown on the firm’s latest slate of titles.

Bésame Cosmetics debuts Marilyn Monroe Collection

The range is inspired by some of Marilyn Monroe’s favourite cosmetics and each set comes with a detailed guide to replicate her look.

TV channel Dave teams with Firebox to launch Dave’s Flat Pack Pub

“Everyone loves a local pub and it doesn’t get more local than this – in the garden, in the lounge, in the bath – we’ve designed a pub that fits in anywhere,” said Luke Hales, channel director for Dave.

Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream

Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.

Jeni’s teams with Dolly Parton for limited edition ice cream flavour

Sales of Strawberry Pretzel Pie will benefit Dolly Parton’s Imagination Library, a book gifting initiative that gives free books to children.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.