Celebrity

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

From now until March 14th, for every product sold from Nadiya’s collection, WUKA will donate a pair of WUKA Basics period pants to Choose Love.

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

“I’m really excited to launch more baking mixes steeped in my Southern roots,” said Dolly Parton.

PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.

Welcome to Hinch Farm is described as ‘a reassuring story about change, and the excitement and worries that come with it.’

The team will be based at the Mojo Nation stand – B38.

Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.