The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Period wear brand WUKA launches Nadiya Hussain collection

From now until March 14th, for every product sold from Nadiya’s collection, WUKA will donate a pair of WUKA Basics period pants to Choose Love.

The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

WATCH: Storytelling in Licensing panel discussion

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

Duncan Hines expands Dolly Parton baking mix collection

“I’m really excited to launch more baking mixes steeped in my Southern roots,” said Dolly Parton.

Made Thought debuts PlasticFree, a sustainable materials platform for designers

PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.

Mrs Hinch moves into children’s books with Welcome to Hinch Farm

Welcome to Hinch Farm is described as ‘a reassuring story about change, and the excitement and worries that come with it.’

Visit the Brands Untapped team at London Toy Fair this month

The team will be based at the Mojo Nation stand – B38.

Apparel of Laughs’ Jude Coram on his Wallace & Gromit t-shirt designs – and concerns around AI art

Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.

The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

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