Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.
We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!
“We hope this provides a fitting tribute to the band’s sixty years of rock and roll music for their millions of fans across the globe,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.
Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio
Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.
The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con
Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.
“We are beyond excited to celebrate this magical community and bring everyone together for an epic fan festival – more than a traditional fan fest, a true experiential celebration… A must-see event,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment.
Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.
Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.