CAA-GBG rebrands as CAA Brand Management

The name change comes as CAA acquires full ownership of the business.

Talking Brands: From Peter Rabbit to I Want My Hat Back… What gives a picture book licensing potential?

Kids Industries’ Gary Pope, The Roald Dahl Story Company’s Stephanie Griggs, Penguin Ventures’ Thomas Merrington, Making Things’ Fi Murray and Caroline High Consultancy’s Caroline High talk picture books – and share some thoughts on untapped gems.

LADbible enters the party game space with First Impressions

Inspired by LADbible’s popular First Impressions YouTube series, the card game sees players battle it out to recreate their best and worst impressions of famous faces.

MDR Brand Management’s Daniel Avener on the design-led approach to crafting authentic partnerships for Amy Winehouse

Daniel Avener, CEO at MDR Brand Management, discusses MDR’s approach to celebrating and protecting the music icon’s legacy.

A$AP Rocky, Mercedes-Benz and Pacsun team up for apparel collection

“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me,” said Rocky.

Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

Talking Brands: Off Menu has apparel, Casefile has a board game… What other podcasts have licensing potential?

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

Ian Hopkins discusses Rocksax’s approach to developing unique music merch

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

The Brand Radar: How exhibitions can power licensing activity

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

Ed Gamble and James Acaster’s Off Menu podcast gets apparel collection with Percival

The Percival range spans sweatshirts and t-shirts embodied with icons like a genie’s lamp, ice cream and pizza slices featuring James and Ed.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter