Celebrity
Wrist World – a tech start-up run by teenagers – talk us through their innovative collaboration with virtual pop star Hatsune Miku
We caught up with the young team at Wrist World about the origins of their Miku band – and what brands they’re looking to collaborate with moving forward.
Champion debuts latest Muhammad Ali collaboration
The new range pays tribute to Ali’s gold medal-winning performance at the 1960 Olympics in Rome.
Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?
PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.
Levi’s debuts Grateful Dead denim collection celebrating ‘our ongoing legacy of music, community and creativity’
The range fuses iconic band graphics and tie-dye psychedelics across special denim pieces and accessories, including jeans, tees and bucket hats.
Licensing Haüs’ Maria Alcaide on creativity, innovation and the opportunities around NFTs
Maria Alcaide, Principal at Licensing Haüs, tells us about her route into brands – and why NFTs are presenting brands with some exciting opportunities.
KITH debuts Mandela Day apparel collection
KITH’s design team worked directly with Nelson Mandela’s daughter Makaziwe Mandela, his granddaughter Tukwini Mandela and the House of Mandela to create the range.
WizKids brings DJ Jazzy Jeff and the Fresh Prince into board games with Summertime
Designed by Omari Akil and Hamu Dennis, Summertime sees players outwit each other with a series of tricky decisions as they travel across Philly.
The team at ISAWITFIRST on creativity, working with influencers and bringing The Godfather into fashion
We caught up with team at ISAWITFIRST to find out what made the Seventies crime classic a good fit for the fashion firm’s audience.
Crocs debuts limited edition collaboration with US DJ Diplo
“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark,” said Crocs’ Heidi Cooley.
Fred Perry debuts Gorillaz collaboration, spanning shirts, socks and jackets
The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.