Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

Levi’s debuts Grateful Dead denim collection celebrating ‘our ongoing legacy of music, community and creativity’

The range fuses iconic band graphics and tie-dye psychedelics across special denim pieces and accessories, including jeans, tees and bucket hats.

Licensing Haüs’ Maria Alcaide on creativity, innovation and the opportunities around NFTs

Maria Alcaide, Principal at Licensing Haüs, tells us about her route into brands – and why NFTs are presenting brands with some exciting opportunities.

KITH debuts Mandela Day apparel collection

KITH’s design team worked directly with Nelson Mandela’s daughter Makaziwe Mandela, his granddaughter Tukwini Mandela and the House of Mandela to create the range.

WizKids brings DJ Jazzy Jeff and the Fresh Prince into board games with Summertime

Designed by Omari Akil and Hamu Dennis, Summertime sees players outwit each other with a series of tricky decisions as they travel across Philly.

The team at ISAWITFIRST on creativity, working with influencers and bringing The Godfather into fashion

We caught up with team at ISAWITFIRST to find out what made the Seventies crime classic a good fit for the fashion firm’s audience.

Crocs debuts limited edition collaboration with US DJ Diplo

“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark,” said Crocs’ Heidi Cooley.

Fred Perry debuts Gorillaz collaboration, spanning shirts, socks and jackets

The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.

BrewDog teams with Iron Maiden for Hellcat lager

“Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish – an epic beer worthy of this massive collaboration,” said James Watt, CEO and Co-Founder of BrewDog.

Mizuno’s Graham Johnson on Eddie Izzard, running a little, and helping a lot

Mizuno Corporation’s UK Marketing Manager, Graham Johnson, on the sports company’s partnership with comedian Eddie Izzard – and a recent brand collaboration with the Rijksmuseum.

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