Character.com

As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.

The range includes items inspired by games like Monopoly, Mouse Trap and Twister.

“A smile forms the basis of the brand world, threading it throughout the assets and bringing it to life in the logo through the logotype,” said Raj Pathmanathan, Creative Director at KI.