Charlie Donaldson

“We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours,” said David Born, Founder and CEO of Born to License.

“This exciting new partnership with DK highlights ESA’s huge appeal,” said Charlie Donaldson, Joint Managing Director of Rocket Licensing.

“I was keen to take my experience to the next level – and working with an award-winning licensing agency across a fantastic roster of diverse brands certainly offers that opportunity,” said Comber.

“We’re looking forward to working with existing and new partners to ensure the anniversary is one to remember,” said Charlie Donaldson, joint MD at Rocket Licensing.

Areas of interest for the children’s book brand includes apparel, dress-up, games and puzzles, publishing, stationery, gifting and more.