CoComelon

“This collaboration is exactly what Born to License is all about – making licensing accessible and guiding brands through the complexities of the process to create something truly special,” said David Born, Founder and CEO of Born to License.

“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares

“As we grow the CoComelon universe, we’re excited to expand Cody and Nina’s stories and channels,” said Patrick Reese, General Manager for CoComelon at Moonbug Entertainment.

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.

“Our partnership with Moonbug Entertainment allows us to share the playful adventures of JJ and friends in a new screen-free way,” said Drew Vernon, Marketing Director for Tonies USA.