Crayola

The hand soaps will ‘combine the colourful, iconic colours of Crayola with mood boosting fragrances from Scent Theory’.

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.

Native Shoes’ Gabe Lams talks us through the creative process behind the Crayola collection – and delves into how sustainability anchors the firm’s approach to footwear.

Anna Singh, Co-Founder at Chinti & Parker, talks about designing the range – and why Crayola proved a perfect fit for the knitwear firm.

‘Crayola embodies the true essence of Chinti & Parker’s spirit, sharing our love of colour and always championing creativity, fun, self-expression, and a general sense of playfulness,’ read a statement from Chinti & Parker.

“We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear,” said Warren Schorr, Vice President of Business Development and Global Licensing, Crayola.