Danny Heffer

“People watching and store visits are vital”: Danny Heffer shares his thoughts on creativity, retail and 25 years in the industry.

Dynamo’s Danny Heffer, Start Licensing’s Ian Downes and Atlantic Mat’s Susan Baker share their picks of brands that could win in gifting.

Do typical traits of introverts and extraverts make one better suited to working as a creative in the licensing industry? We asked figures across the brand extension space for their thoughts.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Danny Heffer, Creative Lead at Aardman Animations.

Design_lead_play’s Darren Lee Phillipson, SBC’s Sophie Bloomfield, Vonner Studios’ David Vonner, Aardman’s Danny Heffer, footwear designer Chris Hill and Larkshead Licensing’s Lindsey Chester tell us which characters and brands should get the comic book treatment.