David Born

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

“Our Born to License business is growing quickly and Alyssa has the experience, leadership skills and entrepreneurial spirit we need to scale higher,” said David Born, Founder and CEO of Born Licensing.

Born to License CEO David Born talks us through the origins of the agency – and what types of licensees he wants to work with.

David Born – CEO of Born Licensing – reflects on 10 years of bringing brands and ad agencies together for creative, effective campaigns.

“I’m eager to ignite licensee inspiration with my passion for brands and licensed products, guiding them on their journey,” said Chalkley.

Studio Griggs’ Stephanie Griggs, Skew’s Oliver Dyer, Born Licensing’s David Born and Louis Kennedy’s Tracey Richardson share their saucy suggestions.

“Entering the world of licensing is a thrilling new step for us, particularly with a partner like Care Bears,” said Steven Singer, Owner of Steven Singer Jewelers.

“I’ve always considered myself a champion of how powerful licensing can be for those that are yet to experience it, and Born to License will allow me to build on that,” said David Born, Founder and CEO of Born Licensing.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.