David Born

“This podcast is my way of pulling back the curtain, making licensing exciting, approachable, and showing how businesses of all sizes can leverage it to grow,” said David Born, CEO of Born Licensing and Born to License.

“This collaboration is exactly what Born to License is all about – making licensing accessible and guiding brands through the complexities of the process to create something truly special,” said David Born, Founder and CEO of Born to License.

“We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours,” said David Born, Founder and CEO of Born to License.

Alice O’Brien, Head of Global Commercial Partnerships at the Roald Dahl Story Company, and David Born, CEO at Born Licensing and Born to License, discuss putting authenticity at the heart of the festive Sainsbury’s ad.

“This will be a must-have for all Care Bears fans,” said Hyder Haniffa, CEO of Unisnacks.

The collection consists of a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose.

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

“Our Born to License business is growing quickly and Alyssa has the experience, leadership skills and entrepreneurial spirit we need to scale higher,” said David Born, Founder and CEO of Born Licensing.

Born to License CEO David Born talks us through the origins of the agency – and what types of licensees he wants to work with.

David Born – CEO of Born Licensing – reflects on 10 years of bringing brands and ad agencies together for creative, effective campaigns.