David Born

“Entering the world of licensing is a thrilling new step for us, particularly with a partner like Care Bears,” said Steven Singer, Owner of Steven Singer Jewelers.

“I’ve always considered myself a champion of how powerful licensing can be for those that are yet to experience it, and Born to License will allow me to build on that,” said David Born, Founder and CEO of Born Licensing.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.