As Asda brings Elf to their TV ads, Born Licensing’s David Born discusses the complexity of making it happen

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

From He-Man and Bumblebee to Action Man and RoboCop… David Born lifts the lid on the power of characters

Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.

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