David Sprei

“I am hugely excited to join Penguin Ventures; the character brands are personal favourites of mine,” said Houston.

“The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products,” said David Sprei, Commercial Director at Penguin Ventures.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is David Sprei, Commercial Director at Penguin Ventures.

“Eric Carle’s iconic artwork and stories perfectly complement our portfolio and our team is in an exceptionally strong position to grow the licensing and consumer products programme,” said David Sprei, Commercial Director at Penguin Ventures.

“The 120th anniversary celebrations placed us in a superb position delivering opportunities for new partnerships and brand collaborations, elevating Peter on a global scale and securing unprecedented placement across the retail landscape,” said David Sprei, Commercial Director at Penguin Ventures.

“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.

David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…

David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.

“It is a joy to design the Beatrix Potter collection, to tell these beautiful stories through print is a real pleasure,” said Holly Marler, Creative Director of Cath Kidston.