Deadpool

The interactive app-enhanced collectible boasts movement and comes with over 600 SFX and phrases.

“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.

“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.