Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…

Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.

Vice President of Brand Management at Beanstalk, Linda Morgenstern, on expanding the Jacuzzi brand

Beanstalk’s Linda Morgenstern discusses why now is the right time to license Jacuzzi

Rube Goldberg’s granddaughter, Jennifer George, on building brands… And comical machines!

In conversation with Jennifer George, Legacy Director at Rube Goldberg Institute for Innovation & Creativity

Extending brand tone into books: Little Book of Bananagrams author, Deej Johnson, on getting it right

Writer Deej Johnson discusses why authors need to extend a brand’s tone… AND deliver its promise

Bags of creativity: Ramon van Dongen – CEO at Vadobag – on the growth of the company, e-commerce and more

Vadobag’s CEO, Ramon van Dongen, discusses licensing at one of Europe’s oldest bag wholesalers

Jonathan Bayme, founder of theory11, on designing stunning playing cards for licensors

How theory11 founder Jonathan Bayme elevates brands with incredible playing cards

As we lament the loss of Kiwi’s shoe-care range in the UK, has licensing missed a trick?

WTF? WFH and ‘trainer culture’ sees shoe-care giant Kiwi abandon UK market

Aidan Taylor-Gooby on Magic Light Pictures – the production company behind The Gruffalo film… And more!

The magic brands behind Magic Light Pictures: Aidan Taylor-Gooby discusses the BAFTA-winning business

Endemol Shine North America’s Tamaya Petteway on fresh ideas and authentic partnerships

Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America

Creative Kryptonite

Creative consultant and Brands Untapped writer Deej Johnson shines a spotlight on three creativity killers – and how to avoid falling into their traps…

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