Disney

“What a joy to share these designs with the world, bringing archival designs and truly iconic characters to homes through these charming, whimsical patterns,” said Claire Vallis, Design Director at Sanderson.

“We’re thrilled to bring the magic of Disney to life in a fresh and exciting way,’ said Gary Wadhwani, Co-Founder at Craft Buddy.

“We will continue to create toys and products that showcase the joy, surprise and fun that has made Toy Story an incredible property for families and fans of all ages,” said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.

The range spans t-shirts and sweatshirts featuring portraits of the Muppets wearing outfits inspired by Gap’s ‘Spring essentials’.

Liz Shortreed – SVP of North America & Global Softlines at Disney – discusses the magic behind Disney Princess lines.

Inspired by the upcoming live action Snow White movie, the range boasts a limited-edition fragrance of ‘Enchanted Apple Fragrance’.

The collection spans swimsuits, t-shirts, shorts and more in a contemporary Mickey Mouse print.

The campaign includes launches from Hasbro, LEGO, Funko, Topps, Homage, Aéropostale, Mattel, Jazwares, Wizards of the Coast and more.

“We’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works.

“The archival backdrop of the Sanderson florals with Disney’s Bambi is a story we are delighted to be part of,” said Therese Kahnlund, Collection Designer at H&M HOME.