Disney

“This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion,” said Robert A. Iger, Chief Executive Officer at The Walt Disney Company.

“We know how imaginations ignite when you bring Disney storytelling to life in board games,” said Lysa Penrose, Head of New Games Marketing at Ravensburger.

“With each new release, enthusiasm and excitement for the Disney Lorcana TCG grows in magnitude,” said Filip Francke, Global Head of Games at Ravensburger.

Ethan Lawrence – Senior Creative Design Manager at Disney – talks us through creative collaborations with the likes of adidas and Christian Louboutin.

“This collaboration represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely,” said Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing and Innovation at the Piaggio Group.

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

Disney Animated puts players into the shoes of animators at Walt Disney Animation Studios.

The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.

Ravensburger plans to launch four Disney Lorcana sets a year and the company has deemed it “a game-changer in the billion-dollar-plus trading card game market.”