Disney

Ethan Lawrence – Senior Creative Design Manager at Disney – talks us through creative collaborations with the likes of adidas and Christian Louboutin.

“This collaboration represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely,” said Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing and Innovation at the Piaggio Group.

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

Disney Animated puts players into the shoes of animators at Walt Disney Animation Studios.

The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.

Ravensburger plans to launch four Disney Lorcana sets a year and the company has deemed it “a game-changer in the billion-dollar-plus trading card game market.”

“The breadth and scope of Disney characters represented in this game will be unprecedented, and it will contain more original Disney artwork than any other single product ever created,” said John Balen, Vice President of Product Design at Disney.

Sean “Fletch” Fletcher, Senior Game Designer at USAopoly, tells us how the team translated a hugely popular mobile gaming experience into an exciting new board game brand.

We ask managing director and co-owner of Wigwam Studios, Ian Smith, what keeps him creative…