Dumb Ways to Die Archives - Brands Untapped

Talking Brands

Ben Kelly, Sam Susz, Carrie Hickman, Ian Downes, Chris Workman, Dumb Ways to Die

Talking Brands: Dumb Ways to Die has plush, games, apparel… What other public safety campaigns could have a life in consumer products?

The Ashmolean Museum’s Carrie Hickman, Start Licensing’s Ian Downes and The Gift Association’s Chris Workman share their picks for campaigns that could have a life in licensing.

Interview

PlaySide Studios, Ben Kelly, Dumb Ways to Die

From safety campaign to entertainment brand: PlaySide Studios’ Ben Kelly on 10 years of Dumb Ways to Die

Ben Kelly – GM of Dumb Ways at PlaySide Studios – discusses bringing the brand into board games with Spin Master.

Interview

Sam Susz, Spin Master, Dumb Ways to Die

Spin Master’s Sam Susz discusses bringing Dumb Ways to Die into board games

Sam Susz – Senior Director of Games at Spin Master – on how Dumb Ways to Die highlights Spin’s innovative approach to licensed games.

News

Dumb Ways to Die, Spin Master

Dumb Ways to Die gets the card game treatment from Spin Master

The brand began life as an Australian public safety campaign from Metro Trains and has recently taken off on TikTok.

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