Elf on the Shelf

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Toikido, The Lumistella Company, Elf on the Shelf, Piñata Smashlings, Christa Pitts, Darryl Lai, Toys & Games

Toikido and The Lumistella Company to bring Elf on the Shelf into Piñata Smashlings

“This collaboration represents a significant evolution in how holiday-themed brands can engage digitally,” said Darryl Lai, MD of Toikido US.

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