Elicia Hicks
Interview
My 1st Years’ Elicia Hicks on how a focus on imagination and education shaped the company’s Natural History Museum range
Elicia Hicks – Buyer at My 1st Years – discusses what she looks for in a brand collaboration.
Popular Articles
BBC Studios launches first ever official Gavin & Stacey merch
Barbour to raise funds for Oxfam with limited edition Shaun the Sheep jackets
Creator of The Raccoons, Kevin Gillis, on licensing and rebooting the cartoon favourite
Jeff Parker and Chad Wang discuss how BBC Studios brought Inside No. 9 to the stage… In China!
Stuff We Loved: What are the industry’s favourite licensed launches of 2024?
Upcoming Events
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- Date: 21 May 2024
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
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- Date: 25 June 2024
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
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- Date: 25 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
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- Date: 26 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
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- Date: 27 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
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- Date: 24 September 2024
- Location: Excel London
- Event: Brand Licensing Europe
