Ellen Sankey

“As we start to expand the TfL brand into the children’s market, it is so important for us to offer licensees something easy to use and exciting that will engage and delight children and parents alike,” said Ellen Sankey, TfL’s Brand Licensing Manager.

“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.

“Seeing how Mallet – a proud London-born brand – is using our iconic Tube map in their designs shows how innovatively our heritage and assets can be used,” said Ellen Sankey, Brand Licensing Manager at TfL.

The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.

“We’re really proud of the socks we’ve made – they’re full of the colour, detail and ingenuity you’d expect from a TfL service, distilled into sock form,” said Dan Zell, Co-Founder of The London Sock Exchange.

Ellen Sankey – Brand Licensing Manager at TfL – tells us how design-thinking drives the brand’s approach to collaborations.