Mattel debuts Hot Wheels Formula 1 collection

“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.

LEGO and Formula 1 to kick off multi-year partnership in 2025

“Fans will be able to recreate and reimagine the world of Formula 1, brick by brick,” said Emily Prazer, Chief Commercial Officer of Formula 1.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.