Talking Brands: McDonald’s footwear, KFC handbags, Taco Bell luggage… Is this a heyday for fast-food brand extensions?
The Opinionated Designer’s Emma Horton, Pink Key Licensing’s Richard Pink and Start Licensing’s Ian Downes share their thoughts on the potential of fast-food brands.
The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.
We caught up with Emma to find out more about her approach to design – and why she feels the fashion industry’s perception of the licensing space is changing.
Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!
The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals
Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.
Talking Brands: Pantone, Harry Potter and Corona have all launched physical stores. Which brand should be next?
Star Editions’ Will Marston looks at the world of branded stores, picking the brains of Louis Kennedy’s Nick Prichard and The Opinionated Designer’s Emma Horton for brands ripe for pop-ups.
The Opinionated Designer: How Starter’s Budweiser collaboration is fuelling the fire of alcohol licensing
In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.