Emmerdale

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ITV Studios, XR Stories, Emmerdale, Nader Mabadi, John Rose-Adams

ITV Studios teams with XR Stories to launch Emmerdale metaverse experiences

”The booming experience economy, increasing capability of mobile devices and rise of screen tourism all signal a great time to explore what more can be created with Emmerdale IP,” said John Rose-Adams, Creative Producer at XR Stories.

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