Erika Bertoni
Interview
Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility
As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.
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Upcoming Events
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- Date: 21 May 2024
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
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- Date: 25 June 2024
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
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- Date: 25 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
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- Date: 26 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
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- Date: 27 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
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- Date: 24 September 2024
- Location: Excel London
- Event: Brand Licensing Europe
