Experience
Oliver Dyer and Sara Bignardi on the passion and purpose behind Skew’s work with Van Gogh Museum
“We wanted to get across the feeling of Van Gogh’s sketch work in a way that could be reproduced commercially”: Skew’s Oliver Dyer and Sara Bignardi talk Van Gogh.
“It’s a perfect synergy of art and contemporary style”: IMG’s Marianna Fundator on bringing Shoe Palace and the Van Gogh Museum together
Marianna Fundator, Senior Director of Licensing at IMG, reveals the key to successful creative collaborations between brand owners and licensees.
Van Gogh Museum’s Marijn Veraart on how shared values fuelled a collaboration with Shoe Palace
“We get inspired by people who are inspired by Vincent!”: Marijn Veraart – Head of Licensing at the Van Gogh Museum – discusses being inspired by her licensees.
Immersive Insidious show to tour the US next year
“Insidious is one of our most popular franchises and this is a fresh and frightening new way for fans to experience it,” said Jason Blum, Founder and CEO at Blumhouse.
Layered Reality’s Elvis Presley experience – Elvis Evolution – to open at Immerse LDN in 2025
“It’ll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers,” said Andrew McGuinness, Founder and CEO of Layered Reality.
The Royal Mint launches latest Natural History Museum coin collection
“After the success of our first three collections, we are delighted to be able to shine a light on some of the incredible species that thrived during the Ice Age,” said Maxine Lister, Head of Licensing at the Natural History Museum.
The Traitors: Live Experience will “push the boundaries of immersive entertainment”, says Immersive Everywhere
“Our team is dedicated to delivering an unforgettable adventure that captures the essence of The Traitors while adding our own creative twist,” said Elliot Hargreaves, Joint-CEO of Immersive Everywhere.
The British Museum’s Craig Bendle reveals why now is the right time to debut at BLE
In conversation with the British Museum’s Manager of Product Licensing, Craig Bendle.
Hallmark Christmas Experience to feature tree lightings, gift wrapping stations and more
“This is a first-of-its-kind event that weaves all aspects of the company into a singular holiday event for all ages,” said George Wade, Founder of Bay Laurel Advisors – executive producers of the experience.
ROKA London’s Emma Katz takes us inside the company’s Natural History Museum collaboration
Emma Katz – CEO at ROKA London – on how a partnership with the Natural History Museum aligned with the company’s own values.