Experiences
Endemol Shine North America teams with Hyatt Hotels for MasterChef Junior activations
“The introduction of MasterChef Junior programming at participating Dreams Resorts & Spas branded properties underscores our dedication to crafting unforgettable memories for guests,” said Ana Tomicevic, Vice President, Global Brands, Inclusive Collection at Hyatt.
Big show, Monster Trucks: the deal and appeal of Hot Wheels Monster Trucks Live
As the Hot Wheels show returns to London, Deej Johnson looks at the appeal of Monster Trucks Live.
Brigit’s Bakery readies Love Hearts Afternoon Tea experience
“The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.
LEGOLAND New York to open LEGO DUPLO Peppa Pig Playground in 2025
“Bringing this playground to the resort is a significant milestone for us, greatly enhancing our offerings for our youngest visitors,” said Stephanie Johnson, Divisional Director of LEGOLAND New York Resort.
My 1st Years’ Elicia Hicks on how a focus on imagination and education shaped the company’s Natural History Museum range
Elicia Hicks – Buyer at My 1st Years – discusses what she looks for in a brand collaboration.
From LEGO sets to The Masked Singer… Hasbro’s Alyse D’Antuono on a mammoth year for TRANSFORMERS
Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands and NERF – on innovation, inspiration and 40 years of TRANSFORMERS.
Sedar Global launches The Met interiors line, spanning wallpapers, curtains, pillows and upholstery
“It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces,” said Besher Mahayri, Head of Brand Partnerships at Sedar Global.
The Royal Pavilion at Brighton: consultant Anne Buky discusses licensing the lush and the lavish
Licensing consultant Anne Buky on bringing The Royal Pavilion’s essence to the wider world.
Gabby’s Dollhouse experience begins tour of European retail destinations
“The Gabby’s Dollhouse ‘Join the Party Trail Experience’ is a great example of our strategic commitment to innovate and invest in our leading pre-school brand” said Jon Kluger, VP Franchise EMEA at Universal Products & Experiences.
How the World’s first Monopoly City Takeover exceeded all expectations – with LeedsBid’s Martin Dickson
Martin Dickson, LeedsBid’s Director of Brand & Innovation, on the city’s Monopoly Takeover.