Experiences

The campaign includes launches from Hasbro, LEGO, Funko, Topps, Homage, Aéropostale, Mattel, Jazwares, Wizards of the Coast and more.

“We’re thrilled to see Terry and Martin’s world’s bestselling children’s history-book series bring its unique take on some of the Gorgeous Georgian era’s most fascinating and foul events on a real Georgian estate,” said Elizabeth Scoggins, Nonfiction, Brands and Licensing Publisher at Scholastic UK.

Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.

“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.

“Look at the archives…The possibilities are endless!” Abbie Taylor on London Zoo’s licensing potential.

“We’re designing a rollercoaster of feelings!” Seb Blaber on the theatre of Unlocked Vision’s work…

“The introduction of MasterChef Junior programming at participating Dreams Resorts & Spas branded properties underscores our dedication to crafting unforgettable memories for guests,” said Ana Tomicevic, Vice President, Global Brands, Inclusive Collection at Hyatt.

As the Hot Wheels show returns to London, Deej Johnson looks at the appeal of Monster Trucks Live.

“The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.

“Bringing this playground to the resort is a significant milestone for us, greatly enhancing our offerings for our youngest visitors,” said Stephanie Johnson, Divisional Director of LEGOLAND New York Resort.