Experiences

“When the opportunity presented itself, we knew we had to go for it,” said Palava founder and designer, Bryony Richardson.

“As the demand for experiential entertainment grows, this activation reinforces our strategy to deepen audience engagement through innovative, interactive experiences,” said Eva Rodriguez, Global Licensing Director, Location Based Entertainment at Miraculous Corp.

“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.

“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

“The breadth of their assets presents an extraordinary opportunity to create unique and engaging merchandise ranges,” said Chris Taday and Ian Wickham, Co-Founders of Licensing Link Europe.

Eugene Evans – Senior Vice President of Digital Strategy and Licensing at Wizards of the Coast & Hasbro – on making classic brands thrive in digital gaming.

Midsomer Murders: The Killings at Badger’s Drift will open at Richmond Theatre on October 24thand will tour through to April 2026.

“It’s a dream come true for fans of the show, offering them the chance to dive into the heart-pounding action and strategy that has made the show a hit,” said Tom Rymer, Founder of CityDays.

Why does MONOPOLY inspire great entertainment experiences? In conversation with David Hutchinson.

The campaign includes launches from Hasbro, LEGO, Funko, Topps, Homage, Aéropostale, Mattel, Jazwares, Wizards of the Coast and more.