Experiences

“Bringing this playground to the resort is a significant milestone for us, greatly enhancing our offerings for our youngest visitors,” said Stephanie Johnson, Divisional Director of LEGOLAND New York Resort.

Elicia Hicks – Buyer at My 1st Years – discusses what she looks for in a brand collaboration.

Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands and NERF – on innovation, inspiration and 40 years of TRANSFORMERS.

“It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces,” said Besher Mahayri, Head of Brand Partnerships at Sedar Global.

Licensing consultant Anne Buky on bringing The Royal Pavilion’s essence to the wider world.

“The Gabby’s Dollhouse ‘Join the Party Trail Experience’ is a great example of our strategic commitment to innovate and invest in our leading pre-school brand” said Jon Kluger, VP Franchise EMEA at Universal Products & Experiences.

Martin Dickson, LeedsBid’s Director of Brand & Innovation, on the city’s Monopoly Takeover.

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

“This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films.

The sneaker features a pink and green ombre design representing the contrasting personalities of Elphaba and Glinda.