Experiences

Chloe Caspers, Buying & Visual Merchandising Manager at The Ashmolean Museum, discusses how the brand’s commitment to sustainability shapes its retail operation.

“The Masters of Dirt x Motörhead collaboration is a fusion of two adrenaline-fueled powerhouses, bringing together the raw energy of freestyle motocross and the legendary sound of the band,” added Jens Drinkwater, Head of Licensing at Global Merchandising Services.

“We are honoured to be working with this extraordinary institution,” said Bruno Maglione, President of IMG Licensing.

“The collection brings the joy and abundance of gardening, and the fun of gardening with help from your furry friends, into the home,” said Cathy Snow, Licensing Manager at the RHS.

“This is a family event like no other which, I’m sure, will be a big holiday hit!” said Melissa Satterly, Brand Manager at Rocket Licensing.

“Fluid are my gold-star agency,” said Lionsgate VP of Brand Creative, Jerry Sabatini.

“When the opportunity presented itself, we knew we had to go for it,” said Palava founder and designer, Bryony Richardson.

“As the demand for experiential entertainment grows, this activation reinforces our strategy to deepen audience engagement through innovative, interactive experiences,” said Eva Rodriguez, Global Licensing Director, Location Based Entertainment at Miraculous Corp.

“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.

“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.