Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?
James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.
Andamiro USA supports Shaq’s Garage with Tic Shaq Toe arcade game
“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.
From SAW scares to Paddington Bear™: Path Entertainment’s Tom Beynon on crafting immersive experiences for brands
Tom Beynon – Creative Producer at Path Entertainment – discusses the development process behind the firm’s MONOPOLY: LIFESIZED and SAW: Escape experiences.
Universal launches Gabby’s Dollhouse touring fan experience
“It’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, Vice President EMEA, Universal Products and Experiences.
Lucasfilm and a Star Wars Celebration: tattoo artist Matt Difa on licensing in an unlicensable market
Tattoo artist Matt Difa discusses the complexities of Lucasfilm’s licensing at Star Wars Celebration
Cult Corner: What might fans of The Prisoner look for in newly licensed products?
Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?
Nominations now open for Brands Untapped 100: 2023 Edition
The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.
Karen Addison on bringing the art of Norman Thelwell into giftware, colouring books and equestrian products
As an exhibition of his work lands in London’s Cartoon Museum, Karen Addison of Karen Addison Associates discusses opportunities around the Norman Thelwell brand.
Location Based Experiences to take centre stage at Brand Licensing Europe 2023
An LBE Pavilion at this year’s show will house up to eight exhibitors showcasing immersive location based experience content.
ARTiSTORY to handle global licensing push for The British Library
“The Library’s rich and varied collection is for everyone and we are looking forward to sharing it with more people across the world through these creative products and innovative projects,” said Caroline Brown, The British Library’s Head of Commercial Services.