Experiences

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

Nick Barrington talks us through how the firm approaches licensing – and what the future looks like for The World of Dinosaur Roar.

Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.

The pop-up tennis museum highlights milestones in tennis innovation while also serving as a Wilson retail destination.

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.

Floral Street Founder Michelle Feeney explains how the team approached bringing the Van Gogh Museum into fragrances.

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

The roof, designed to look like the foam on a Heineken beer, is translucent so consumers can enjoy the sun, removing the use of lights and reducing energy usage.

“We look forward to creating a unique experience for our guests that combines both the psychological and visceral twists from the series,” said John Murdy, Executive Producer of Halloween Horror Nights at Universal Studios Hollywood.

We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.