Game of Thrones Studio Tour to open at Banbridge’s Linen Mill Studios in February 2022

“This incredible and unique experience is set to bring the making of the show to life like never before,” said Andrew Webb and David Browne, Executive Directors at Linen Mill Studios.

The Brand Radar: Aardman, Electric Gamebox and the evolving world of licensed live experiences

Start Licensing’s Ian Downes looks at the world of licensed live events – from farm trails and immersive experiences to exhibitions and interactive escape rooms.

The Department’s Hamish A. Jenkinson on Arkham Asylum – and how brands can thrive with immersive experiences

To find out more about the development process behind next year’s Arkham Asylum experience, we spoke with Hamish A. Jenkinson, Founder and Executive Creative Director at The Department and Co-Founder of Dept. Studios, Inc.

Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

Netflix launches pop-up Squid Game experience in LA’s Koreatown

The surprise pop-up allowed fans to take part in several, less-deadly versions of games seen in the show.

Magic Light Pictures’ Bridie Gibbs on designing the firm’s Halloween-inspired Room on the Broom range

Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.

Lavazza debuts immersive coffee experience in London

“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.

Secret Cinema teams with Riot Games for its first video game-inspired live experience

Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.

Lee Keeper – Creative Director of Woodmansterne – reveals why there’s nothing like getting a greeting card

Art, brands and staying in touch: Woodmansterne’s Creative Director, Lee Keeper, on licensed greeting cards

Beaulieu’s National Motor Museum to host Bond in Motion exhibition

“This entirely new exhibition will offer visitors an exclusive chance to see cars, gadgets and costumes from the highly anticipated No Time To Die, the 25th James Bond film,” said Beaulieu Enterprises MD Russell Bowman.

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