The Brand Radar: Wild in Art, Shaun the Sheep and the exciting world of licensed experiences

Start Licensing’s Ian Downes puts a spotlight on how brands are thriving across live events, exhibitions, experiences and productions.

YETI, Crocs, Turtles and more: Gary Jacobson reveals Tottenham Hotspur’s licensing goals

Tottenham Hotspur’s Head of Licensing discusses what makes the club an extraordinary partner.

Art & Hue debuts Ashmolean art prints

The six new prints celebrate the iconic building’s architecture and exhibition spaces.

LMCA to spearhead licensing push for Biltmore

“The rich history of Biltmore and its unwavering commitment to sustainability, craftsmanship, and self-expression align perfectly with LMCA’s mission of creating meaningful, long-term strategic licensing partnerships,” said Ciarán Coyle, President & CEO of LMCA.

IMG to helm consumer products push for the Harlem Globetrotters

“We will be looking both forward and back as we celebrate the story of this legendary franchise with products and brand partners,” said Bruno Maglione, President of IMG’s licensing business.

Jeff Parker and Chad Wang discuss how BBC Studios brought Inside No. 9 to the stage… In China!

Inside Inside No. 9 – the stage show! With Jeff Parker and Chad Wang from BBC Studios…

Acamar readies Rotterdam Zoo activations for Bing

“With their inspirational experiences and aim to educate new generations about wildlife conservation, Rotterdam Zoo is the perfect place to bring this activation to,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar.

Dragon Ball theme park set to open in Saudi Arabia

The Dragon Ball theme park will cover over 500,000 square meters and feature seven different areas inspired by the original series.

All3Media International’s Jason Easy on bringing The Traitors into games, apparel, experiences and more

Jason Easy, VP of Licensing at All3Media International, talks us through the company’s slate of IP – and reveals why 2025 is shaping up to be “The Year of the Traitor”.

Macallan teams with Cirque du Soleil for SPIRIT experience

Cirque du Soleil SPIRIT will “bridge the gap between the art of whisky making and the spectacle of performing arts,” says Jaume Ferràs, Creative Director at The Macallan.

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