Licensors rev up their brands at Goodwood Revival

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

Nurture Rights’ Nick Barrington on how a mix of authenticity and creativity helped Dinosaur Roar soar

Nick Barrington talks us through how the firm approaches licensing – and what the future looks like for The World of Dinosaur Roar.

The Brand Radar: Birmingham Stage Company, Horrible Histories and the importance of knowing your brand history

Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.

Wilson launches Love All: A Wilson Tennis Experience pop-up in New York

The pop-up tennis museum highlights milestones in tennis innovation while also serving as a Wilson retail destination.

Ubisoft teams with Storyland Studios to create live attractions based on brands like Just Dance and Assassin’s Creed

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.

Floral Street’s Michelle Feeney on sustainability, creativity and crafting Van Gogh Museum fragrances

Floral Street Founder Michelle Feeney explains how the team approached bringing the Van Gogh Museum into fragrances.

KFC hotel experience – the House of Harland – comes to London

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

Heineken debuts sustainable Greener Bar pop-up at London E-Prix

The roof, designed to look like the foam on a Heineken beer, is translucent so consumers can enjoy the sun, removing the use of lights and reducing energy usage.

Netflix’s The Haunting of Hill House joins Universal Studio’s Halloween Horror Nights

“We look forward to creating a unique experience for our guests that combines both the psychological and visceral twists from the series,” said John Murdy, Executive Producer of Halloween Horror Nights at Universal Studios Hollywood.

PowerStation Studios’ Dave Collins on passion, creativity and designing for a “wow” every time

We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.

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