Experiences

“Our team has worked tirelessly to create an immersive experience that captures the essence of Monopoly and transports guests into a magical world of excitement and imagination,” said Mark Connolly, General Manager of Monopoly Dreams.

Marketing Director Marc Ollington discusses putting the magic in Magic Light Pictures.

“The diversity and originality of the RHS artwork and style guides – combined with our own creative expertise – has resulted in a truly beautiful collection of home textiles,” said Illana Middleton, Brands Manager at Turner Bianca.

IMG is looking to bring the comic book brand into apparel and accessories, collectables, toys, food and beverage and location-based experiences.

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

“I am certain that young audiences will love seeing Spot brought to life in this accessible and inclusive show,” said Thomas Merrington, Creative Director at Penguin Ventures.

Meghan Cole, Head of Retail at Shakespeare’s Globe, talks to us about favouring bold designs over a ‘ye olde worlde’ style.

Abigail Ratcliffe, Senior Manager of Publishing and Licensing at Royal Museums Greenwich, on bringing the brand’s archive of art and objects into consumer products.

Kyle Nolan – Partner, Executive Producer & Head of Production at STURDY. – on carefully crafting IP-infused experiences that don’t feel too brand-centric.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.