Experiences

Egan Escape’s Jason Egan discusses horror brands, genuine scares and the power of authentic immersion.

There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.

It marks the first time a sword created from a video game has ever been on display in the Royal Armouries.

“We are incredibly excited and proud that the world class city of Boston will be the home of our new Central Perk concept,” said Joe Gurdock, President of Central Perk Coffee Co.

“The world inside the game offers a multitude of suspenseful and horrifying opportunities to provide guests with a one-of-a-kind experience,” said John Murdy, Executive Producer of Halloween Horror Nights at Universal Studios Hollywood.

Once the art trail has closed, each of the bespoke Morph sculptures will be auctioned with the aim of raising £500,000 for Whizz-Kidz.

“Bringing The Snowman and The Snowdog to life has never been more exhilarating,” said Thomas Merrington, Creative Director at Penguin Ventures.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

“It’s great to be working with Natural England on this engaging and informative Countryside Code campaign,” said Rachael Peacock, Senior Brand Manager at Aardman.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.