Experiences

Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

“We are preparing a theme park experience that will once again awe the world,” said Universal Studios Japan’s President and CEO, J.L. Bonnier.

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

“These new licensees dovetail well with some of the key objectives we have, including working with local Oxfordshire businesses and being proactive where possible around sustainability,” said Ian Downes of Start Licensing, the Ashmolean’s licensing agency.

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Paul Bufton – VP EMEA at Universal Products & Experiences – reveals what gives a scary movie brand potential.

“A shared commitment to design and creativity unite The Met and Eichholtz for this new collaboration,” said Josh Romm, Head of Global Licensing & Partnerships at The Met.

Or pick up a physical copy at BLE from the Brands Untapped booth at E174