Experiences

“Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways,” said Ernie Savo, President of The Hershey Licensing Company.

Avalon has invited fans of the show to sign up to a mailing list for the attraction. If 100,000 people sign-up, the project will be green-lit.

Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

“We are preparing a theme park experience that will once again awe the world,” said Universal Studios Japan’s President and CEO, J.L. Bonnier.

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

“These new licensees dovetail well with some of the key objectives we have, including working with local Oxfordshire businesses and being proactive where possible around sustainability,” said Ian Downes of Start Licensing, the Ashmolean’s licensing agency.

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Paul Bufton – VP EMEA at Universal Products & Experiences – reveals what gives a scary movie brand potential.