Experiences

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.

Tom Beynon – Creative Producer at Path Entertainment – discusses the development process behind the firm’s MONOPOLY: LIFESIZED and SAW: Escape experiences.

“It’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, Vice President EMEA, Universal Products and Experiences.

Tattoo artist Matt Difa discusses the complexities of Lucasfilm’s licensing at Star Wars Celebration

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

As an exhibition of his work lands in London’s Cartoon Museum, Karen Addison of Karen Addison Associates discusses opportunities around the Norman Thelwell brand.

An LBE Pavilion at this year’s show will house up to eight exhibitors showcasing immersive location based experience content.

“The Library’s rich and varied collection is for everyone and we are looking forward to sharing it with more people across the world through these creative products and innovative projects,” said Caroline Brown, The British Library’s Head of Commercial Services.

From breaking codes to making gin –Rebecca Foy the licensing potential of Bletchley Park