Experiences

Amy Lord and Bek Whitney discuss creating immersive experiences for brands like Netflix’s Stranger Things, Riverdale and Pretty Little Liars.

The Scrabble Crown was constructed over 153 hours, with jewels, crystals and gold beading complementing 319 Scrabble tiles.

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.

“Bing – with his enthusiastic approach to the natural world – is a great way to highlight some of the incredible species we share our planet with,” said Dominic Strange, Commercial Director at Chester Zoo.

“From delicious afternoon teas, hand crafted chocolates and thoughtful in-room amenities, we know that families across the world will be delighted by this beautifully executed collaboration,” said Thomas Merrington, Creative Director at Penguin Ventures.

ARTiSTORY CEO and Founder Yizan He discusses his aim to change the way that art is shared and experienced through licensing.