Experiences
The magic of brand design at Disneyland Paris
Ben Townsend, Licensing Assistant at Aardman Animations, shares some design highlights from a recent trip to Disneyland Paris.
Chessington World of Adventures to welcome world’s first Jumanji rollercoaster
Mandrill Mayhem is a winged, launch, shuttle ride with an inversion – a first for Chessington, which last introduced a rollercoaster back in 2004.
Made Thought debuts PlasticFree, a sustainable materials platform for designers
PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.
Universal Parks & Resorts to launch permanent horror experience in Las Vegas
“We are excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas,” said Page Thompson, President of New Ventures at Universal Parks & Resorts.
WildBrain CPLG to extend PLAYMOBIL into publishing, experiences and consumer products
“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.
Visit the Brands Untapped team at London Toy Fair this month
The team will be based at the Mojo Nation stand – B38.
The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing
Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.
Our top 10 most read articles of 2022
Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.
Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?
We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!
Universal Studios Hollywood’s Super Nintendo World to open in February
Attractions will include the Mario Kart: Bowser’s Challenge ride, Toadstool Café and the 1-UP Factory gift shop.