Experiences

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Attractions will include the Mario Kart: Bowser’s Challenge ride, Toadstool Café and the 1-UP Factory gift shop.

Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.

The new experience will boast audio-visual displays, rides and playable gaming interactions inspired by the ‘spirit, passion and success’ of Real Madrid.

“Our exciting trails will allow families to go on their own sneak adventure and immerse young adventurers in the Robin Robin story and bring it to life amongst nature,” said Rachel Dee, RSPB Visitor Experience and Event manager.

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.