Experiences
Acamar Films launches The Bing Store at Glasgow Fort
“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films
Lights4fun’s Amy Mason on creating magical moments through innovative lighting
Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.
The Brand Radar: RNLI, Finisterre and how licensing supports fundraising
Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.
Royal Armouries Museum partners with Windlass Steelcrafts for replica sword collection
“Windlass visited the Royal Armouries Museum stores to meticulously study the originals and then carefully prototyped each sword,” said Jack Wanstall, Partnerships Manager at the Royal Armouries Museum.
WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.
Penguin Ventures’ David Sprei on creativity, collaboration and keeping classic brands fresh
David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.
Warner Bros. Discovery readies “true experiential celebration” with Wizarding World Festival 2023
“We are beyond excited to celebrate this magical community and bring everyone together for an epic fan festival – more than a traditional fan fest, a true experiential celebration… A must-see event,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment.
Warner Bros teams with Creation Entertainment for The Sopranos Official Convention
“The opportunity to bring our brand of live fan convention entertainment to this project is a dream come true for our company and we can’t wait to mob it up with our fellow fans this December,” said Erin Ferries, Senior VP of Creation Entertainment.
Warner Bros to open first FRIENDS-inspired Central Perk Coffeehouse in 2023
“We’re looking forward to giving fans a Central Perk of their own,” said Peter van Roden, SVP of Warner Bros. Themed Entertainment.
Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves
Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.