Experiences

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

“Windlass visited the Royal Armouries Museum stores to meticulously study the originals and then carefully prototyped each sword,” said Jack Wanstall, Partnerships Manager at the Royal Armouries Museum.

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.

“We are beyond excited to celebrate this magical community and bring everyone together for an epic fan festival – more than a traditional fan fest, a true experiential celebration… A must-see event,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment.

“The opportunity to bring our brand of live fan convention entertainment to this project is a dream come true for our company and we can’t wait to mob it up with our fellow fans this December,” said Erin Ferries, Senior VP of Creation Entertainment.

“We’re looking forward to giving fans a Central Perk of their own,” said Peter van Roden, SVP of Warner Bros. Themed Entertainment.

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.

Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.

“I feel like my music videos have served as a launching pad for a collaboration like this and I cannot wait for people to experience this madness,” said Abel ‘The Weeknd’ Tesfaye.