Experiences
Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility
As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.
Funko Games’ Deirdre Cross, Nicole Jekich and Matt Christianson on designing games based on classic Disney attractions
The Funko Games team take us inside the development of Disney titles like Haunted Mansion: Call of the Spirits, Big Thunder Mountain Railroad and It’s a Small World.
SMG’s Gemma Woodward discusses 100 years of The Flying Scotsman – and why the brand is thriving
Toys, teas and tins of treats: Gemma Woodward on why The Flying Scotsman brand isn’t slowing down…
Penguin Random House and Grow2Know open first Peter Rabbit community garden
“Inspired by the timeless stories of Beatrix Potter, we have been able to create a space that allows children to play in nature and therefore the freedom to imagine,” said Grow2Know’s Tayshan Hayden-Smith.
ARTiSTORY brings Museum of Fine Arts, Boston and TECNO together for TECNO CAMON 19 Pro Mondrian Edition
“It’s incredible to see the work of Piet Mondrian serve as inspiration for a completely new kind of smartphone design,” said Debra LaKind, Senior Director of Intellectual Property & Business Development at Museum of Fine Arts, Boston.
Stranger Things stage play and spin-off series in the works
The stage show is being produced by multi award-winning producers Sonia Friedman, Stephen Daldry and Netflix.
Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference
Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.
Alice Bernardi, Director of International Brand Licensing at Banijay Brands, talks Peaky Blinders and more
From Peaky Blinders and Mr Bean to Simon’s Cat and MasterChef: Alice Bernardi on Banijay Brands
Dan Colman Creative’s Dan Colman on what gives a brand experiential potential
Dan Colman Creative MD Dan Colman discusses the key to crafting live experiences for curious minds.
Squid Game: The Challenge reality show in the works from Netflix and Studio Lambert
The competition reality show will see 456 real players enter the game in pursuit of a $4.56 million cash prize.