Experiences
Warner Bros teams with Spyscape for immersive Batman experience
The experience launches in New York City this summer.
What does the Science Museum look for in its licensed gifts? Gemma Woodward reveals all
The Science Museum’s Senior Partnerships Manager, Gemma Woodward, on partners, product and more.
CAMP readies Mickey & Friends experience
“We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard,” said Ben Kaufman, CAMP’s Co-Founder and CEO.
MDR Brand Management’s Daniel Avener on the design-led approach to crafting authentic partnerships for Amy Winehouse
Daniel Avener, CEO at MDR Brand Management, discusses MDR’s approach to celebrating and protecting the music icon’s legacy.
Merlin and Sony Pictures Entertainment team up for Jumanji rides, lands, shops and hotel rooms
Kicking off the partnership will be Jumanji: The Adventure – the world’s first Jumanji ride – opening next month at Merlin’s Gardaland Resort in Italy.
Sesame Workshop opens first Sesame Street educational play centre in South Korea
“South Korea is the first location for what we plan to be a multi-market approach for Sesame Street educational play centres,” said Jen Ahearn, Vice President of Strategic Partnerships at Sesame Workshop.
Chupa Chups pop-up lands at Singapore’s Changi Airport
Fans of the brand can pose with large colourful Chupa Chups displays across Terminal 3.
ISSHO46’s Romario Lai on celebrating HK Tramways with a Pantone Hong Kong range
ISSHO46 director Romario Lai discusses how traditional craftsmanship, sustainability and a focus on authenticity has fuelled the firm’s latest Pantone collaboration.
Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing
The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.
Disneyland’s floral display swaps Mickey for Minnie to celebrate Women’s History Month
“There have been some seasonal changes over the years, but Mickey Mouse has always been the star of the show … until now!” said Horticulture Manager Sarah Day.