Experiences
Disneyland’s floral display swaps Mickey for Minnie to celebrate Women’s History Month
“There have been some seasonal changes over the years, but Mickey Mouse has always been the star of the show … until now!” said Horticulture Manager Sarah Day.
Perfetti Van Melle’s Mar Gili on how art, design and the element of surprise fuel brand extensions for Chupa Chups
Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…
Moonbug welcomes Susan Vargo as Head of Live Events
“There are so many opportunities to bring the joy of our brands to parents and pre-schoolers across the globe via events and attractions,” said Vargo.
Disney to build homes, hotels and shops as part of new community initiative, Storyliving by Disney
The neighbourhoods will boast ‘distinctively designed spaces, unique amenities and Disney’s brand of world-renowned service’.
The Brand Radar: How exhibitions can power licensing activity
Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.
Huge! Play’s Adrian Roche discusses the extraordinary tech in the GameBud Talking Tom
Why Game Bud Talking Tom is the tip of the licensing iceberg for Huge! Play’s Adrian Roche.
Design Museum to host immersive Netflix exhibition this summer
The exhibition will explore the evolution of Netflix and its design philosophy.
As Judge Dredd turns 45, we discuss the IP with 2000 AD’s Matt Smith, and The Cartoon Museum’s Joe Sullivan
2000 AD editor Matt Smith and Cartoon Museum director Joe Sullivan on why the character Judge Dredd still endures…
An ABC of classics: why Anthologies, Books and Concerts are part of Gerry Anderson’s legacy
Jamie Anderson discusses extension plans for some all-time classic brands.
Great British Bake-Off: The Musical to debut this summer
The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.