Experiences
Lavazza debuts immersive coffee experience in London
“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.
Secret Cinema teams with Riot Games for its first video game-inspired live experience
Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.
Lee Keeper – Creative Director of Woodmansterne – reveals why there’s nothing like getting a greeting card
Art, brands and staying in touch: Woodmansterne’s Creative Director, Lee Keeper, on licensed greeting cards
Beaulieu’s National Motor Museum to host Bond in Motion exhibition
“This entirely new exhibition will offer visitors an exclusive chance to see cars, gadgets and costumes from the highly anticipated No Time To Die, the 25th James Bond film,” said Beaulieu Enterprises MD Russell Bowman.
Scream celebrates 25th anniversary with Airbnb experience
Guests can enjoy a one-night stay at the house from Scream, which has been decked out to look exactly as it did in the film, complete with knife marks on the garage door and a phone line for guests to call Ghostface.
Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories
Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.
Licensors rev up their brands at Goodwood Revival
Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.
Nurture Rights’ Nick Barrington on how a mix of authenticity and creativity helped Dinosaur Roar soar
Nick Barrington talks us through how the firm approaches licensing – and what the future looks like for The World of Dinosaur Roar.
The Brand Radar: Birmingham Stage Company, Horrible Histories and the importance of knowing your brand history
Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.
Wilson launches Love All: A Wilson Tennis Experience pop-up in New York
The pop-up tennis museum highlights milestones in tennis innovation while also serving as a Wilson retail destination.