Experiences

Ahead of the show launching in LA, we caught up with Right Angle Entertainment Co-Founder Justin Sudds to find out more about the development of Clue: An Outdoor Walking Experience.

“Slip into your red jumpsuit, put on the iconic Dali mask, and step into the world of the heist for an experience of a lifetime,” said Greg Lombardo, Head of Experiences at Netflix.

From The Snowman and snails to gorillas and Gromit, Charlie Langhorne puts art in the wild for Wild in Art…

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.

Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.

To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.

Mizuno Corporation’s UK Marketing Manager, Graham Johnson, on the sports company’s partnership with comedian Eddie Izzard – and a recent brand collaboration with the Rijksmuseum.

Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.