Experiences
Alaska Airlines, Disneyland and Lucasfilm team up for Star Wars-branded aircraft
The Star Wars-themed plane is scheduled to fly in the Alaska fleet and throughout Alaska’s network for at least eight years.
B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate
Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.
Royal Shakespeare Company readies stage adaptation of Studio Ghibli’s My Neighbour Totoro
“I am delighted that the RSC have become our partner because I feel much in common between the quality of the RSC and Mr. Miyazaki’s aesthetic,” said Joe Hisaishi, Executive Producer and Original Composer of My Neighbour Totoro.
The BBC’s Creative Producer, Live Entertainment, Jeff Parker, on making Doctor Who: Time Fracture a reality
Creative Producer Jeff Parker discusses the scale of the epic brand extension: Doctor Who: Time Fracture
Vacasa’s Tracy Pogrelis discusses the rhyme and reason behind their Dr. Seuss-based vacation cave
How the cave from ‘How the Grinch Stole Christmas’ became a real-life holiday home!
Warner Bros teams with Spyscape for immersive Batman experience
The experience launches in New York City this summer.
What does the Science Museum look for in its licensed gifts? Gemma Woodward reveals all
The Science Museum’s Senior Partnerships Manager, Gemma Woodward, on partners, product and more.
CAMP readies Mickey & Friends experience
“We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard,” said Ben Kaufman, CAMP’s Co-Founder and CEO.
MDR Brand Management’s Daniel Avener on the design-led approach to crafting authentic partnerships for Amy Winehouse
Daniel Avener, CEO at MDR Brand Management, discusses MDR’s approach to celebrating and protecting the music icon’s legacy.
Merlin and Sony Pictures Entertainment team up for Jumanji rides, lands, shops and hotel rooms
Kicking off the partnership will be Jumanji: The Adventure – the world’s first Jumanji ride – opening next month at Merlin’s Gardaland Resort in Italy.