Experiences

Jamie Anderson discusses extension plans for some all-time classic brands.

The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.

“This is dance for people who don’t usually watch dance,” said Peaky Blinders creator Steven Knight.

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.

As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.

“This incredible and unique experience is set to bring the making of the show to life like never before,” said Andrew Webb and David Browne, Executive Directors at Linen Mill Studios.

Start Licensing’s Ian Downes looks at the world of licensed live events – from farm trails and immersive experiences to exhibitions and interactive escape rooms.

To find out more about the development process behind next year’s Arkham Asylum experience, we spoke with Hamish A. Jenkinson, Founder and Executive Creative Director at The Department and Co-Founder of Dept. Studios, Inc.