Experiences

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

The surprise pop-up allowed fans to take part in several, less-deadly versions of games seen in the show.

Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.

“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.

Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.

Art, brands and staying in touch: Woodmansterne’s Creative Director, Lee Keeper, on licensed greeting cards

“This entirely new exhibition will offer visitors an exclusive chance to see cars, gadgets and costumes from the highly anticipated No Time To Die, the 25th James Bond film,” said Beaulieu Enterprises MD Russell Bowman.

Guests can enjoy a one-night stay at the house from Scream, which has been decked out to look exactly as it did in the film, complete with knife marks on the garage door and a phone line for guests to call Ghostface.

Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.