Experiences

Martin Dickson, LeedsBid’s Director of Brand & Innovation, on the city’s Monopoly Takeover.

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

“This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films.

The sneaker features a pink and green ombre design representing the contrasting personalities of Elphaba and Glinda.

“For this new venture into jigsaws, board games and card games, we could not have chosen a better partner,” said RHS Licensing Manager Cathy Snow.

“We’re thrilled to see Peanuts interpreted through the creative lenses of an incredible lineup of renowned international and local artists,” said Evi Sari, VP Location-Based Entertainment at WildBrain CPLG.

“The experiences we create together will foster moments of joy and connection for all families,” said Christopher Arnold, Fred Rogers Productions’ Chief Operating Officer.

“At Pair, we are always thinking about how to bring more personality into eyewear,” said Sophia Edelstein, Co-Founder and Co-CEO of Pair Eyewear.

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.