The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’
Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.
The Brand Radar: A closer look at how brands help brewers stand out
Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.
As Asda brings Elf to their TV ads, Born Licensing’s David Born discusses the complexity of making it happen
David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!
The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con
Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.
Acamar Films launches The Bing Store at Glasgow Fort
“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films
Lights4fun’s Amy Mason on creating magical moments through innovative lighting
Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.
The Brand Radar: RNLI, Finisterre and how licensing supports fundraising
Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.
Royal Armouries Museum partners with Windlass Steelcrafts for replica sword collection
“Windlass visited the Royal Armouries Museum stores to meticulously study the originals and then carefully prototyped each sword,” said Jack Wanstall, Partnerships Manager at the Royal Armouries Museum.
WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.
Penguin Ventures’ David Sprei on creativity, collaboration and keeping classic brands fresh
David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.