Experiences

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films

Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

“Windlass visited the Royal Armouries Museum stores to meticulously study the originals and then carefully prototyped each sword,” said Jack Wanstall, Partnerships Manager at the Royal Armouries Museum.

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.