Experiences
Penguin Ventures renews agency partnership with Sony Creative Products in Japan for Peter Rabbit
“Our partnership with SCP has been an incredibly successful one and I am delighted that we have both committed to a further six years and are very much aligned on our ambitious growth plans for Peter Rabbit,” said David Sprei, Commercial Director at Penguin Ventures.
Taskmaster: The Live Experience to open in London this September
The experience is taking place at Dock X in Canada Water, London.
BBC Studios’ Natasha Spence and Merlin’s Jonathan Lewis on bringing Bluey bedrooms to CBeebies Land Hotel
How do you bring Bluey to life as a hotel stay? Natasha Spence, Head of Attractions at BBC Studios, and Jonathan Lewis, Global IP Licensing Director at Merlin Entertainments, talk us through the brand’s captivating bedrooms at CBeebies Land Hotel.
Hasbro and Secret Location launch Lite-Brite experience in Las Vegas
“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.
Insolit’PROD to launch The Walking Dead experiences across France, Belgium, Luxembourg and Switzerland
“Insolit’PROD is delighted to join forces with AMC to offer series fans an immersive gaming experience highlighting iconic characters and their journeys,” said Insolit’PROD’s Valérie Keller.
Outright Games launches My Little Pony: A Zephyr Heights Mystery
“We’re incredibly excited to launch the biggest My Little Pony game yet,” said Stephanie Malham, Managing Director of Outright Games.
Horror, Inc readies fresh Friday the 13th merch, experiences and entertainment with Jason Universe
“We’re focused on honouring the legacy while elevating the fan experience,” said Robbie Barsamian, VP of Horror, Inc.
The Brands Untapped Magazine is available to read online now…
The magazine boasts design deep dives with licensees, creative catch ups with brand owners and in-depth interviews with the industry’s community of creative studios and design houses.
Acamar secures first cruise collaboration for Bing with Costa Cruises
“This partnership reflects our commitment to enriching family experiences and creating unparalleled memories for children and parents alike,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar Films.
“The story of war comics continues to grow and change”: Inside the ‘Into Battle’ exhibition
Rebellion’s Ben Smith and Soldiers of Oxfordshire Museum’s Ursula Corcoran talk us through the how and why of their recent Into Battle exhibition.