Warner Bros. Discovery readies “true experiential celebration” with Wizarding World Festival 2023
“We are beyond excited to celebrate this magical community and bring everyone together for an epic fan festival – more than a traditional fan fest, a true experiential celebration… A must-see event,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment.
Warner Bros teams with Creation Entertainment for The Sopranos Official Convention
“The opportunity to bring our brand of live fan convention entertainment to this project is a dream come true for our company and we can’t wait to mob it up with our fellow fans this December,” said Erin Ferries, Senior VP of Creation Entertainment.
Warner Bros to open first FRIENDS-inspired Central Perk Coffeehouse in 2023
“We’re looking forward to giving fans a Central Perk of their own,” said Peter van Roden, SVP of Warner Bros. Themed Entertainment.
Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves
Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.
The Brand Radar: Exploring the creative thinking behind licensed theme park attractions
Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.
Universal Studios and The Weeknd launch haunted house experience inspired by his After Hours album
“I feel like my music videos have served as a launching pad for a collaboration like this and I cannot wait for people to experience this madness,” said Abel ‘The Weeknd’ Tesfaye.
Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility
As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.
Funko Games’ Deirdre Cross, Nicole Jekich and Matt Christianson on designing games based on classic Disney attractions
The Funko Games team take us inside the development of Disney titles like Haunted Mansion: Call of the Spirits, Big Thunder Mountain Railroad and It’s a Small World.
SMG’s Gemma Woodward discusses 100 years of The Flying Scotsman – and why the brand is thriving
Toys, teas and tins of treats: Gemma Woodward on why The Flying Scotsman brand isn’t slowing down…
Penguin Random House and Grow2Know open first Peter Rabbit community garden
“Inspired by the timeless stories of Beatrix Potter, we have been able to create a space that allows children to play in nature and therefore the freedom to imagine,” said Grow2Know’s Tayshan Hayden-Smith.