Lights4fun’s Amy Mason on creating magical moments through innovative lighting

Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.

The Brand Radar: RNLI, Finisterre and how licensing supports fundraising

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Royal Armouries Museum partners with Windlass Steelcrafts for replica sword collection

“Windlass visited the Royal Armouries Museum stores to meticulously study the originals and then carefully prototyped each sword,” said Jack Wanstall, Partnerships Manager at the Royal Armouries Museum.

WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

Penguin Ventures’ David Sprei on creativity, collaboration and keeping classic brands fresh

David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.

Warner Bros. Discovery readies “true experiential celebration” with Wizarding World Festival 2023

“We are beyond excited to celebrate this magical community and bring everyone together for an epic fan festival – more than a traditional fan fest, a true experiential celebration… A must-see event,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment.

Warner Bros teams with Creation Entertainment for The Sopranos Official Convention

“The opportunity to bring our brand of live fan convention entertainment to this project is a dream come true for our company and we can’t wait to mob it up with our fellow fans this December,” said Erin Ferries, Senior VP of Creation Entertainment.

Warner Bros to open first FRIENDS-inspired Central Perk Coffeehouse in 2023

“We’re looking forward to giving fans a Central Perk of their own,” said Peter van Roden, SVP of Warner Bros. Themed Entertainment.

Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.

The Brand Radar: Exploring the creative thinking behind licensed theme park attractions

Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.