Sports Illustrated Clubhouse experience opens in Vancouver

“Sports Illustrated has always had the power to bring people together through compelling storytelling, and the SI Clubhouse aims to embody that spirit for years to come,” said Christian Bullock and Shaun Anderson of Canada’s Define Group.

Natural History Museum’s Maxine Lister on the storytelling power of heritage brands

Maxine Lister – Head of Licensing at the Natural History Musuem – talks us through some recent collaborations with Biscuiteers, Joanie and Dunelm.

The Everywhere Group to launch immersive Peppa Pig: Surprise Party experience in 2024

“With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro.

Vice Press remasters original An American Werewolf in London international theatrical one-sheet

Vice Press’ Matt Ferguson fully remastered the art from original scans.

Mattel Adventure Park to boast Hot Wheels rollercoasters, Masters of the Universe laser tag and a full-scale Barbie Beach House

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

Family Guy ‘Giggity Golf’ experience coming to LA

Produced by Bucket Listers and SuperFly, Giggity Golf will boast nine holes themed around moments and locations from the show.

Golden Goose’s Robyn Cowling on the enduring cult appeal of Rocky Horror Show

Robyn Cowling, Brand Director for Rocky Horror Show at Golden Goose, discusses bringing the brand into sectors like beauty, bath and board games.

Barbie experience coming to Sheffield’s Meadowhall

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.

“It’s been a privilege!”: Artist Sandra Russell discusses her contributions to Morph’s Epic Art Adventure ­

Sandra Russell talks creativity, art trails and the advice she’d give budding artists.

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