Experiences
CBeebies Land Hotel debuts Bluey-themed bedrooms
“We’re sure they will be a very popular addition to what is already a fantastic selection of themed hotel rooms at CBeebies Land Hotel,” said Natasha Spence, Head of Attractions – Live Events at BBC Studios.
Bluey’s Big Play heads to Spain, France and Luxembourg
“We can’t wait for families in Europe to experience all the fun and excitement of having Bluey and her family on stage live in their city,” said director Rosemary Myers of Windmill Theatre Company.
Universal Orlando Resort details upcoming DreamWorks Land attractions
DreamWorks Land features attractions and activations inspired by DreamWorks Animation’s Shrek, Trolls and Kung Fu Panda franchises.
Vanessa Andreis – Former Head of Licensing at the Premier League – on the power of licensed promotions
“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.
Banijay debuts Peaky Blinders Manchester bar and restaurant
“Bringing Peaky Blinders Manchester on board as an official licensee ensures customers can enjoy an experience synonymous with the integrity, quality and character of the series,” said David Christopher, Group Director of Licensing and Merchandising at Banijay.
Hasbro, Curious Hedgehog and Showpath Entertainment unite for interactive Dungeons & Dragons stage show
“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.
Acamar Films teams with WWT for Bing activity trails
“It’s exciting to know that across spring and into summer, Bing really will be ‘not far away’ for UK families with our first partnership that stretches the entirety of the country,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar Films.
Pophouse welcomes raft of new hires as it looks to “redefine entertainment”
“Each of our new colleagues brings the unique experience and mindset needed to achieve our mission statement – to unlock the power of entertainment,” said Pophouse Entertainment Group CEO, Per Sundin.
Bunnings stores become Hammerbarns for Bluey collaboration
The seven ‘Hammerbarn’ stores offer free Bluey-themed DIY workshops, limited edition Hammerbarn merchandise and exclusive Bluey products.
Universal Epic Universe to open in 2025
Universal Orlando’s fourth theme park will house Super Nintendo World, How to Train Your Dragon – Isle of Berk, The Wizarding World of Harry Potter – Ministry of Magic and an area themed around Universal Classic Monsters.